Email Marketing Success Ebook
Email marketing for businesses isn’t a new concept. In fact, compared to other online marketing channels like social media, mobile device applications, and even search engines, email marketing might seem a bit outdated.
A lot has been happening over the past few years with email marketing, and the discipline is still always in motion. Altered behaviors and expectations by consumers call for new email
marketing methods. Approaches like personalization and segmentation are transforming company newsletters from anonymous bulk emails into customized emails.
For your email marketing strategy to be effective and successful, it is imperative that you utilize the technical options available 5 EMAIL MARKETING SUCCESS continuously optimize the process through the use of modern analytical tools. Despite the widespread use of the digital juggernaut that is email, many entrepreneurs have yet to implement an effective email marketing strategy for their business because they don't know how to do it or haven't yet recognized how powerful it can be. Email continues to serve as the core communication platform of the Internet and will only continue to grow. Currently, more than 3.7 billion people have access to email, and more than 3 billion non-spam emails are sent and received every hour of every day. If your business isn’t already taking advantage of this powerful and massive marketing channel, you're missing out on an effective way to reach your target audience.